Tell Your Story
You've built a business and now you want a brand that reflects the heart and soul of what you do and why you do it. That's where I come in! Together, we’ll transform your journey into a visual identity that feels meaningful and true to you.
BRANDING FOR SMALL BUSINESSES
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BRANDING FOR SMALL BUSINESSES ●
Brand Design
For the small, but mighty business
You've done the hard work—you’ve built a business that reflects your passions, values, and the journey that brought you here. But when it comes to your brand and telling your story, you don’t know where to start. That’s where I come in.
I don’t believe in cookie-cutter solutions or flashy marketing tricks. I focus on what truly matters: the heart of your story and the parts of you that make your business shine. My process is designed to help you find your voice, shape your story, and translate it into a visual identity that feels genuine to the work you do.
Ways we can work together
Whether you’re starting fresh or refining an existing brand, my brand services provide the tools and visuals you need to hit the ground running and tell your story with confidence.
Brand Strategy
Together, we’ll define your brand’s purpose, values, target audience, and more to create a strong foundation. This is perfect for the passionate business owner who has big ideas, but needs a little help turning them into a clear and compelling story.
visual identity
We'll take your brand strategy and bring it to life with all the good stuff-logos, colors, fonts, graphics and patterns that feel undeniably you.
Collateral
At the end of the day you need to feel like you can show up consistently and confidently wherever your audience finds you. Whether you need business cards or a website, we can work together to make your brand shine.
Client love
“Traci has a very clear and crisp way of working. There is no scope for ambiguity or delays when working with her. These are very important qualities when one is working towards a brand launch with strict timelines. She takes the time to understand and explain. Her work has a unique sense of creativity that makes your brand stand out from the rest. It was great working with her.”
Mrinalini & Ewelina, SLOWLI
Branding process
Look good, feel good
If you're anything like me, your company is an extension of who you are and what you love. This is why it's important that throughout the branding process, you feel seen and heard so the result is a brand that not only looks good, but feels good. I keep my process simple so we can focus on what's most important - the heart of what you do.
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Understanding you, your needs and goals before jumping into a project is a critical step to starting our partnership off on the right foot. During this phase, we will have a 30-minute discussion about you, your business and your overall design goals/needs.
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After our consultation, I will send you a proposal which includes an outline of the project scope, an estimated quote and estimated timeline.
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If you decide that you would like to work together, I will send you a contract to review. Upon the signing of the contract, we are ready to begin!
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The first step in the branding process is going through a 2-3 hour in-person branding workshop. This workshop is a chance for me to get to know you better, to uncover the core of your who you are, what you stand for, and how to communicate your story effectively. This collaborative process ensures your brand is authentic to you.
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Rather than just sending you a PDF and crossing my fingers that you like it, I believe in presenting the finished project through a short 10-15 minute virtual presentation. There is no pressure for you to provide feedback at this time, in fact I prefer you to sit with the design for a couple of days before telling me what you think.
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During this phase, you will be provided with 2 rounds of revisions. If I don’t quite capture your suggestions by the end of 2 rounds, I will go back to perfecting the design until we get it right.
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During the final phase, I’ll handover all relevant files so you’re ready to hit the ground running! And as I’m always looking for ways to improve my services, we will end the project with a brief online partnership evaluation.
Still not sure?
As a small business owner, I get how scary it can be to go from DIY to trusting someone else with your vision. I've been there (and still am in a lot of ways). It’s not just an investment of money but of trust, and I’m here to make sure you and your brand are well taken care of every step of the way.
For all the late bloomers
Embrace your creative side, celebrate your story, and bloom along with me—straight to your inbox!